Before marketing anything there are things that need to be addressed.
First build a reputation that I’m able to write a component and entertaining book. Best sellers are an eleven on the one-to-ten reputation scale. Because I have some credits and free reads available, I’m on the scale somewhere. Fingers crossed where that might be. With my book coming out in November I’m hoping that will be enough to encourage some readers to take a chance.
Secondly, recognize my target audience. I know them well. They are the people I thought of when writing and submitting White Light. I pictured mystery lovers that prefer underdog heroes and puzzle pieces offered up in a challenge to beat them to the solution. They were fun loving adults with a sense of humor, looking for escape.
I’m looking for people I value, and hopefully value me–or maybe my writing.
Thirdly, find my readership?
I know that people gather in groups. Go to the mall, or a boat show and I’ll be in a crowd. What I need to do is find my target audience, and step into the spotlight holding my book. My face burns at the thought.
Ready or not, here I go.
• Approach the bookish sites I follow to keep in the loop.
• Shout out down the social media avenues I enjoy.
• Approach bookish blogs I go to for the latest reviews and ask the big question.
• Join a book club or two? I’ll have to work on that one. 🙂
I’m not sure I afford it, but I’m looking at advertising with a local magazine, newspaper, or the one and only local radio station. I’ve offered to do a book signing or reading at my favorite bookstore–way out of town–and the local library. I plan to offer to speak on career day at the school.
It will take time, so I don’t plan to throw out a few hundred dollars, expecting massive sales. Instead, I’ll offer my time, hoping as the world gets to know me, word will spread in a positive way.