What is a marketing plan?
Most publishing houses either have a marketing plan or expect the author to come up with a plan, so what is it?
If you check out book bloggers then you’ve already read some of the things authors do to promote sales: excerpts, giveaways, cover reveals, blog tours, book trailers, interviews, guest posts, and reviews.
A few other things you can do online are: virtual Facebook parties, thunderclaps, building newsletter subscribers + rallying a street team.
In bookstores or libraries you can also do a book signing, and book readings.
In schools you can participate in career day.
That’s it. A marketing plan is a scheduled promotion of your work, before, during and after the book release.
Finding your audience?
If you read the genre that you write then you already are tapped in to a very important means to reach out. Where do you go for your next read?
Each book blogger has a following, a fan base. Trust exists between them and their readers because they are in sync. If the blogger has a review policy posted on their site, take advantage of it and submit your work.
In the policy you will find a guideline for your submission (much like an agent or publisher). Roll with it and remember first impressions are lasting. Meet the guidelines with a smile, be respectful and personalize your query.
You are not submitting because you’re guaranteed a rave. You are submitting to them because they understand and love the genre. They’ll let their audience know if you hit it out of the park. Word of mouth is the best advertising.
Anyone out there have any other tips for a marketing plan or reaching out to book bloggers? I’m dying to hear them. 🙂