This post was written for the Author Toolbox Blog Hop where we share our new discoveries on the craft of writing, editing, querying, marketing, publishing, and blogging tips. Posted every third Wednesday of the month. For rules and sign-up click here.
What I know about marketing isn’t much. I’ve taken part in Facebook parties—not alone—thank goodness. I’ve posted my share of cover reveals, and blog tours posts was well. As a supporter and as an author. It’s all a learning experience and all worth doing. If for nothing else, to find out what works.
I keep notes and so should you.
Authors are expected to promote their work. A publisher will pay for the editing and cover and they will promote as far as they can. But here’s the thing, our moment in the sun is only one of many they will promote that year, possibly that month.
You may think
“I can’t toot my own horn.”
—then don’t, but there May be consequences.
Low sales means you not only hurt yourself but also your publisher. And maybe the next book you pitch to them will be a pass. Why? Because they didn’t make their money back. Bottom line—a business makes money.
Stand on a soapbox and shout you wrote a book.
Be proud of it. Try to get as many readers as possible to at least read the blurb.
Start with your logline. You know the one. It’s the one sentence, stating the characters (not by name but by description) and the stakes they face if they fail or succeed, that keeps you on track when you’re writing,
If you don’t do this, then start.
I tweaked my logline into a 140 characters twitter pitch to find my readers—publishers and agents—during #PitMad and #WritePit.
Here are some examples that sold, White Light:
- Great Aunt Alice has one dying wish. Emma, lend me your body long enough to solve my murder and maybe get lucky one last time. #PitMad Myst
- Given a chance to prevent a murder, Emma will do anything. Even if it means, a trip back to her old room in the psych ward. #Pitmad A Myst
- When a psychic warns two busybodies where danger lies, she doesn’t let her death stop her from joining the fun #WritePit #A Myst
- She’s older. She’s smarter. What’s stopping her from solving her murder? Two friends on the job and the fact she’s a ghost. #WritePit #A #Myst
The goal is to come up with something that will catch a reader’s eye.
Any marketing secrets you’d care to share? I’d love to learn something new.